Launch Your Business in 60 Days or Less.
Exclusively for Veteran Entrepreneurs.
Don’t just start a business.
Start a business that makes money.
In 60 days, we’ll help you launch your business and start generating revenue.
Retail:
$5,000
Nation Member Price:
$2,500
Sponsor Grant:
-$2,000
Your Cost: $500
Affirm Proud Partner: Join the SB incubator for as low as $185 with Affirm.
💳 Getting started has never been easier — with Affirm, you can secure your spot for as low as $185/month (for those who qualify). No hidden fees, no surprises — just simple, affordable payments that fit your budget.
Full Breakdown
Choose Your Payment Option
Pay with Affirm — Flexible Monthly Financing
starting at $28/mo
(Credit Check Required)
Prefer longer terms? Choose Affirm at checkout for flexible monthly plans (subject to approval).
Note: Approval is not guaranteed.
Your business can’t wait — pick the plan that works for you and get started today.
Launch Your Business in 60 Days or Less
For over 23 years, The Small Business Nation has helped more than 54,000 entrepreneurs launch, fund, and grow their companies. Now, through our Veterans Success Initiative (VSI), we are bringing our proven incubator model exclusively to Veterans nationwide.
Only 100 Veterans will be accepted into this first national cohort. To secure your seat, you must apply and be approved. Applications are reviewed immediately, and you’ll receive an answer in less than 24 hours.
Each accepted Veteran entrepreneur will receive $12,820 worth of resources, services, and support — fully sponsored. No tuition. No hidden costs. Just a small “I Commit” fee to confirm participation.
What You Get in the Veterans Incubator
$12,820 in Resources, Services, and Support
Every accepted Veteran entrepreneur receives:
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Step-by-step 60-Day Incubator program with workshops, mentorship, and accountability.
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One-on-one onboarding consultation to set your business roadmap.
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Proven systems for planning, funding, branding, marketing, and scaling.
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Access to capital partners, grants, and funding strategies.
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Mentorship and accountability from experienced entrepreneurs, including Veteran leaders.
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Full access to The Small Business Nation Hub tools, resources, and community.
How It Works (Your 60-Day Launch Roadmap
Week 1–2: Vision & Validation
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Define your business concept
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Validate your market opportunity
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Set your revenue model and pricing
Week 3–4: Planning & Funding
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Business planning simplified (One Page Plan™)
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Funding strategies and capital access
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Corporate credit and funding systems
Week 5–6: Branding & Marketing
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Logo, website, and digital presence setup
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Branding that sells
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Marketing campaigns that attract customers
Week 7–8: Systems & Launch
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Operations and automation tools
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Sales systems and lead generation
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Final launch prep + go-to-market strategy
At the end of 60 days, you’ll have a fully launched or scaled business with funding pathways and growth systems in place.
Why Veterans?
Veterans bring discipline, leadership, and grit to entrepreneurship. The Veterans Incubator is designed to give you the resources and business framework to match your drive. Together, we’ll help you turn your skills into sustainable businesses that create impact and legacy.
How to Apply
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1
Submit your application (must confirm Veteran status).
2
Hear back in less than 24 hours.
3
Complete your one-on-one onboarding consultation.
4
Join the Veterans Incubator starting November 14th.
Only 100 Veterans nationwide will be accepted into this first cohort.
Meet Your Lead Mentor & His Team
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Led by J.R. McNair & The Nation’s #1 Small Business Ecosystem
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J.R. McNair has helped 54,000+ entrepreneurs since 2002
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Founder of Small Business Day, the world’s largest small business launch event (44,000 attendees, $112M+ in resources shared).
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Backed by The Velocity Company & Small Business Nation, with 23+ years of building companies and funding startups.
Adam Hewitt
28-year marketing & operations specialist with experience growing and selling a 10-figure insurance startup.
Lisa Laday
One of the nation’s leading CPAs and mentor to large corporations, organizations, and small businesses nationwide.
Kenneth Burnett
25-year business veteran specializing in vision and execution.
Video Testimonials
Mary Elizabeth
“The accountability and clear steps made all the difference. I finally launched.”
David Craig
“In just 30 days, I went from idea to my first sales. This program works.”
Perisean Hall
"The SB Incubator gave me the exact roadmap I needed to stop overthinking and start earning."
Tiah Lee
"The live coaching and community support pushed me to launch when I would have given up on my own. Worth every penny."
Marlowe Boyd
"From confused entrepreneur to confident business owner in 30 days. The transformation was incredible."
Small Business Day: Over 44,500 Star Reviews
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What’s the Cost?
Normally this incubator is valued at $12,820 in resources, services, and support.
For Veterans, it’s fully sponsored under the Veterans Success Initiative.
⚡ You only contribute a small “I Commit” fee to lock in your place.
The Veterans Incubator Launch Toolkit™
As a participant, you’ll also gain access to:
⚡The One Page Plan™ business planning system
⚡The Goal Tracker™ accountability app
⚡The Small Business Nation Hub with $5,380 in free annual resources
⚡Marketing & branding playbooks
👉 Funding access and financial templates
Affirm Proud Partner: Join the SB incubator for as low as $28 with Affirm.
Mentorship & Support
Every participant is paired with mentors and coaches to provide accountability, real-world insight, and guidance every step of the way.